In the Industry 
New Report Confirms RE/MAX Agent Edge 
 

By Amanda Okker, RE/MAX Times Online Editor

Another major study confirms that RE/MAX Associates, on average, outproduce their competitors at other national franchise brands. Realtor Magazine's annual Top 100 Companies report appears in its July/August issue and ranks U.S. brokerages by 2009 transaction sides and sales volume.

Two RE/MAX brokerages finished No. 1 and No. 2 in per-agent averages among all offices on the transactions list. RE/MAX Results of Eden Prairie, Minn., led the way with 23 sides per agent, while RE/MAX Achievers of Scottsdale, Ariz., was next at 20.

Leading average among national franchise companies
Among the offices included on the transactions list, RE/MAX Associates averaged 14.3 sides each, nearly 40 percent more than the closest franchise competitor. In fact, the RE/MAX figure more than doubled the average of several national brands.

2009 Transaction Sides of National Franchise Companies 

Company

Per Agent Trans. Sides Agents
RE/MAX 14.3 59,727 4,165
Coldwell Banker  10.3 105,332 10,229
ERA 9.1 15,937 1,767
Century 21 7.8 36,247 4,651
Keller Williams 5.6 43,419 7,694
Prudential 5.5 114,586 20,930
Better Homes & Gardens 4.0 10,279 2,547

RE/MAX offices on top; in upper third
All seven of the RE/MAX firms on the transactions list had a per-agent average of 10 or more, putting them into the list's top third. Those offices: RE/MAX Results (23); RE/MAX Achievers (20); RE/MAX Gold in Rancho Cordova, Calif. (16); RE/MAX Greater Atlanta (14); RE/MAX Alliance in Arvada, Colo. (13); RE/MAX Allegiance in Burke, Va. (12); and RE/MAX Equity Group in Portland, Ore. (10). Sixty-nine of the ranked offices – none of them affiliated with RE/MAX – had averages less than 10.

Strong in sales volume averages, too
Among the offices included on the sales volume list, RE/MAX Associates averaged $3.38 million in sales volume each, which is 65 percent greater than the closest franchise competitor. RE/MAX figures more than doubled the average sales volume per agent of most other national brands named.

2009 Sales Volume of National Franchise Companies (millions)

Company

Per Agent Total Volume Agents
RE/MAX $3.38 $15,491.9 4,585
Coldwell Banker  $2.05 $14,159.9 6,919
Prudential $1.84 $41,105.4 22,286
Century 21 $1.74 $6,332.1 3,630
ERA $1.60 $2,820.7 1,767
Better Homes & Gardens $1.57 $2,123.1 1,356
Keller Williams $1.19 $9,160.9 7,696

RE/MAX offices enjoyed similar results in sales volume to offices on the transactions list. All told, eight RE/MAX brokerages made the Top 100 in sales volume, and all of them posted per-agent averages in the Top 25. No other national franchise competitor had more than one brokerage in that top quarter.

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"Looking for a proven real estate agent to help you buy or sell? Once again, RE/MAX agents demonstrate they out-produce the competition according to Realtor Magazine’s Top 100 Companies report. RE/MAX firms help more buyers and sellers with an average 14.3 transaction sides per agent in 2009, nearly 40% more than the closest franchise competitor. Contact me today!"

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"RE/MAX agents top Realtor Magazine’s Top 100 Companies averaging 14.3 trans/agent in 2009. Looking to buy or sell? Contact me today!"

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Comments (1)
It was with interest that I read your report on the Top 100. It might have made it more interesting for me and our agents, if statistics from Canada would have been included. RE/MAX Central in Calgary has been the top-producing agency for 11 years now, and not a word did I find.
– Susan Hansen, RE/MAX Real Estate Central, Calgary, Alberta

Posted 7/27/10