The results are in and, once again, U.S. RE/MAX agents outsold all competitors by a considerable margin in 2010.
It wasn't even close.
RE/MAX led all national franchises in total transaction sides (754,333) and transaction sides per agent (13.1). That per-agent productivity easily surpassed Coldwell Banker (7.1 sides per agent) and ERA (6.3), Prudential (6.2), and more than doubled Century 21 (5.4), Keller Williams (5.1), Sotheby's (3.9) and Better Homes and Gardens (3.5).
A number of new tools will help you promote this distinctive competitive edge in your marketing. The best starting point is a "RE/MAX Versus the Industry Resource PDF" you can download from RE/MAX Mainstreet. It includes details, strategies, social media messaging and links to all of the associated materials.
Some of the individual components:
• The RE/MAX Versus the Industry Report, a PDF (at right) showing all the numbers for all national franchises
• A shareable YouTube video featuring Margaret Kelly
This is the 13th consecutive year that RE/MAX agents in the U.S. have led the industry in production.
"These numbers confirm what we already know: that RE/MAX is the No. 1 place for professional, productive agents," says Dave Liniger, RE/MAX Chairman and Co-Founder. "Our Associates are the best in the industry. It's really that simple."
© 2011 RE/MAX, LLC. RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.
Comment on this story and read more on RE/MAX Mainstreet
E-mail your comments to email@example.com. Please include your full name, RE/MAX office, city and state or province. Comments, slightly edited for length, flow and punctuation, will appear below.
What a great tool for our listing presentations. “You’re not just hiring me Mr. & Mrs. Seller, you’re hiring the entire network and isn’t it great to know that your REMAX agents lead the industry in production?” Thank you REMAX for providing us with great tools.
– Elias Papadopoulos, RE/MAX Unlimited, Brookline, Mass.
This is excellent. Do we have one of these for Canada?
– Kim Wishart, RE/MAX Nova, Halifax, Canada
Kim – REAL Trends Canadian 200 numbers will be available in mid-April. Once those numbers are released, we'll create similar tools for our Associates in Canada.
– RE/MAX Editorial Team, RE/MAX World Headquarters, Denver
Great resource material for website or blog articles! Thank you. I’ve already posted to my Blog:http://melcoker.blogspot.com/2011/03/remax-1-in-real-estate.html. Thank you for continuing to provide excellent information and marketing materials.
– Mel Coker, RE/MAX Metro Associates, Columbia, S.C.