Smart Marketing 
Associate's Public Access Show Connects Serbia to Chicago  

For a few hours each week, a RE/MAX Associate's Serbian- and English-language television show can be seen in the U.S., Canada, Australia, Asia, Serbia, Montenegro and other countries around Europe.

Tamara Vesna (ABR), a Broker Associate with RE/MAX City Realtors in Chicago, began broadcasting her program about eight years ago as a way to form a bridge between countries from the former Yugoslavia and Illinois, Wisconsin and Indiana. To make the show Serb View possible, she also set up her own production company called Serbian Television.

She used her acting skills to hone her hosting skills and relied on the knowledge she picked up working in production while living in Hollywood to develop and produce segments for her company. The shows were first broadcast in Illinois, Wisconsin and Indiana on commercial cable and local public access channels. Now they can be seen on satellite and cable public access channels, as well. Shows are broadcast in English and Serbian so that viewers around the world can watch.

"I used to put entire shows on the Internet when I first started. Serbian Television was one of the first companies to use the Internet to broadcast shows on a weekly basis," she says. "But now I only put bits and pieces on my Web site and YouTube so that people can easily recognize them as mine."

The 10-year real estate veteran even opened a satellite office in Belgrade, Serbia, so she and correspondents can cover events taking place there, such as the opening of RE/MAX offices. She joined RE/MAX in 2002 and the freedom to run her own business and work the hours she chooses allows her work with clients during the day and focus on TV shows and production at night.
STV: Tamara Vesna talks about Serb View and her production company, Serbian Television Inc.

"TV is like my hobby," she says. "My clients and my real estate business come first. Marketing is very important, especially these past few years. My real estate Web site is making my business more profitable. Without that I wouldn't be able to have Serbian Television."

Serbian Television, or STV, does more than just broadcast shows around the globe though, she says. STV organized the first office beauty pagent "Miss Diaspora USA 2005." The winner won the title of "Miss Serbia and Montenegro of Europe.

STV and its independent contractors were instrumental in setting up an art exhibit at the Cook County Treasurer's office. Serbian artists were able to display their works for anyone who came in to see. Serbian Television filmed a program segment detailing the exhibit as well.

And the STV crew helped bring a documentary film festival to Chicago. The group got the opportunity to screen the films and show excerpts on Serb View and Serbia and World programs. This year, STV is organizing and promoting the Awakening of the Soul documentary film festival.

"Our main goal is to help communicate the Serbian culture, events, trade and history," she says. "It's also a way to develop business here and internationally. My initials - TV - became my nickname so having a television company was meant to be."

Posted 7/28/08