provided to R4 attendees.
Here are the tools you can start using right away:
1. Google AdWords – Display your ads on Google and its advertising network for free. You pay only if people click on your ads.
2. YouTube Insight – Get statistics about your YouTube video audience including number, location and age of viewers, and how they found your videos. Real estate agents can create videos on local neighborhoods, school districts, parks and other topics beyond the listing to show consumers that they are the go-to community experts.
3. Google DoubleClick AdPlanner – Refine and better target your online media buys with this tool that identifies websites your target customers are likely to visit, as well as defines audiences by demographics and interests. You also can generate aggregated website statistics for your media plan.
4. Google Analytics – Analyze your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
5. Google Goggles – It's an image-recognition app that scans photos and searches the web based on the image. This is handy for Realtors who exchange business cards; simply take a photo of business cards that you collect and Google Goggles will automatically convert text and import the contacts into your address book. The app works on Android and iPhone devices.
6. Google Reader – Keep up with your favorite websites with easy-to-read daily e-mail updates.
7. Picasa Web Album – Store, organize and edit digital photos for free, as well as create online albums. This tool is handy for listing photos and community/neighborhood images.
8. Google Insights for Search – Compare search volume patterns across specific regions, categories, time frames and properties. This real-time search data helps you instantly adjust your online marketing and web tagging to home in on the right audience.
9. Google Apps – They're free web apps that provide you with an array of messaging, collaborative and organizational programs such as:
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Gmail – Get a custom e-mail address
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Google Talk – Chat with friends and family on your PC desktop; chat on the Internet using
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Google Chat via Gmail and other clients
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Google Calendar – Organize your schedule and share events with friends
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Google Docs – Share online documents, presentations and spreadsheets
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Google Sites – Create websites and group wikis
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Blogger – Create a weblog to share text, photos and video
10. Google Alerts – Sign up for e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Enter the topic you wish to monitor, then click preview to see the types of results you'll receive.
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Comments (1)
I saw Patrick at R4 and it was one of the best sessions there in terms of time spent and information gleaned. The handouts went instantly so thank you for the chance to download them and share them with our Agents and Brokers!
– Guy Bailey, RE/MAX Regional Services, Alpharetta, Ga.
Posted 3/28/11